Most photographers are looking forward to making a big name in the photography industry. They start by introducing their business until they get their first clients and then later come up with different marketing strategies to get more customers.
Since competition is tight, each photographer needs to build their portfolio and make their business be known as a credible and reliable one. Marketing your business is critical in order for you to find more customers but then this can be expensive especially if your strategies are inefficient.
You should expect though that marketing can cost you quite a lot. The total expenses will depend on the marketing strategies you are using. If you are wise, you can get more clients without having to pay more. The most common type of photography that professional photographers specialize in is wedding photography.
Are you aware that there is an effective marketing strategy that will cost you nothing? Yes, there is! Building a network of wedding vendors is a great way to find and connect with clients and be known in the photography industry. As they say, clients come and go but the photography industry will always be around.
Getting or even asking referrals is beneficial for your business because your fellow wedding vendors can refer their current clients to you. In return, do the same thing and refer your clients to them as well. If you are new to the industry, you can mention their names to those potential customers whom you are negotiating with. These customers might be looking for a florist, caterer and other specific wedding vendor.
Making Friends with the Right People
When you connect with other wedding vendor, it is important to be quite selective. You need to connect and be friends with the right people. Choose those that are already in the wedding industry before you joined in. They know more people and can share with you more helpful advice on how to excel in the industry.
Joining big online communities can help you get started in finding people to connect with. There are communities that are exclusive for all professional photographers, professional wedding photographers like sligo wedding photographer and other wedding vendors.
Weddings vendors can also be your real friends even when you’re not talking about business. Referring customers and having small talks about business can certainly help build friendships without having to spend big in marketing. You only get to spend a little for coffee or food during meetings or appointments.
Feature Them Online and Get Featured in Return
During off-season, you can set time to re-design your website and add more content. You can feature the business of your friends on your website. You can schedule a photo session and take shots of their office or store as well as their products. This nice gesture will surely make them happy and they will most likely feature your business on their website as well. Documentary wedding photographer does this from time to time.
Tip: Watermark the images with the name of your business or your website. When these pictures get shared, it will give more exposure to your business.
By building a strong network, you will have a greater chance of gaining more customers and making a name in the wedding industry.